GENERATIONS X,Y, Z AND THE OTHERS -WJ Schroer

We often use phrases or words that we don’t fully understand. Sometimes we even use words or phrases the meanings of which we are totally clueless. As people with a passion for words and language, that is generally not viewed as a desirable trait. Yet, the plain fact is we can’t have a detailed understanding of every word or phrase…particularly when the word belongs to the jargon of a larger body of knowledge.

However, when that jargon is in use as often and frequently as the phrases“Gen X” or “Baby Boomer”, it seems especially important we have some reasonably good idea of what these terms actually mean. Although these phrases, as jargon, stem from the larger discipline of demographics, and are used most frequently by market researchers, the fact is everybody uses these words and phrases. In effect, these cue words or phrases for the subcomponents of society demarcated by age are not only useful but are generally the language used by non-demographers and society as a whole when discussing the current spectrum of population cohorts.

Our goal, this month, then, is to provide a primer on the identification and description of the population cohorts in America as currently widely (but not universally) agreed upon by demographers and market researchers.

A generation is a group of people born around the same time and raised around the same place. People in this “birth cohort” exhibit similar characteristics, preferences, and values over their lifetimes

The Depression Era

Born: 1912-1921
Coming of Age: 1930-1939
Age in 2019: 98 to 107
Current Population: 11-12 million (and declining rapidly)

Depression era individuals tend to be conservative, compulsive savers,
maintain low debt and use more secure financial products like CDs versus stocks. These individuals tend to feel a responsibility to leave a legacy to their children. Tend to be patriotic, oriented toward work before pleasure, respect for authority, have a sense of moral obligation.

World War II

Born: 1922 to 1927
Coming of Age: 1940-1945
Age in 2019: 92-97
Current Population: 11 million (in quickening decline)

People in this cohort shared in a common goal of defeating the Axis
powers. There was an accepted sense of “deferment” among this group,
contrasted with the emphasis on “me” in more recent (i.e. Gen X)
cohorts.

Post-War Cohort

Born: 1928-1945
Coming of Age: 1946-1963
Age in 2019: 74 to 91
Current Population: 41 million (declining)

This generation had significant opportunities in jobs and education as the War ended and a post-war economic boom struck America. However, the growth in Cold War tensions, the potential for nuclear war and other never before seen threats led to levels of discomfort and uncertainty throughout the generation. Members of this group
value security, comfort, and familiar, known activities and environments.

Boomers I or The Baby Boomers

Born: 1946-1954
Coming of Age: 1963-1972
Age in 2019: 65-73
Current Population: 33 million

For a long time the Baby Boomers were defined as those born between 1945 and 1964. That would make the generation huge (71 million) and encompass people who were 20 years apart in age. It didn’t compute to have those born in 1964 compared with those born in 1946. Life experiences were completely different. Attitudes, behaviors and society were vastly different. In effect, all the elements that help to define a cohort were violated by the broad span of years originally included in the concept of the Baby Boomers. The first Boomer segment is bounded by the Kennedy and Martin Luther King assassinations, the Civil Rights movements and the Vietnam War. Boomers I were in or protested the War. Boomers 2 or the Jones Generation missed the whole thing.

Boomers I had good economic opportunities and were largely optimistic about the potential for America and their own lives, the Vietnam War notwithstanding.

Boomers II or Generation Jones

Born: 1955-1965
Coming of Age: 1973-1983
Age in 2019: 54 to 64
Current Population: 49 million

This first post-Watergate generation lost much of its trust in government and optimistic views the Boomers I maintained. Economic struggles including the oil embargo of 1979 reinforced a sense of “I’m out for me” and narcissism and a focus on self-help and skepticism over media and institutions is representative of attitudes of this cohort. While Boomers I had Vietnam, Boomers II had AIDS as part of their rites of passage. The youngest members of the Boomer II generation in fact did not have the benefits of the Boomer I class as many of the best jobs, opportunities, housing etc. were taken by the larger and earlier group. Both Gen X and Boomer II s suffer from this long shadow cast by Boomers I.

Generation X

Born: 1966-1976
Coming of Age: 1988-1994
Age in 2019: 43 to 53
Current Population: 41 million

Sometimes referred to as the “lost” generation, this was the first
generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning in to the social issues around them.”  Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a reputation for some of the worst music to ever gain popularity. Now, moving into adulthood William Morrow (Generations) cited the childhood divorce of many Gen Xers as “one of the most decisive experiences influencing how Gen Xers will shape their own families”. Gen Xers are arguably the best educated generation with 29% obtaining a bachelor’s degree or higher (6% higher than the previous cohort). And, with that education and a growing maturity they are starting to form families with a higher level of caution and pragmatism than their parents demonstrated. Concerns run high over avoiding broken homes, kids growing up without a parent around and financial planning.

Generation Y, Echo Boomers or Millennials

Born: 1977-1994
Coming of Age: 1998-2006
Age in 2019: 25 to 37
Current Population: 71 million

The largest cohort since the Baby Boomers, their high numbers reflect their births as that of their parent generation. The last of the Boomer Is and most of the Boomer II s. Gen Y kids are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches…as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood. Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet, e-zines, etc. Gen Y are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where and how it is communicated with. Gen Y kids often raised in dual income or single parent families have been more involved in family purchases…everything from groceries to new cars. One in nine Gen Yers has a credit card co-signed by a parent.

Generation Z or IGEN

Born: 1995-2012
Coming of Age: 2013-2030
Age in 2019: 7-24
Current Population: 23 million and growing rapidly

While we don’t know much about Gen Z yet…we know a lot about the environment they are growing up in. This highly diverse environment will make the grade schools of the next generation the most diverse ever. Higher levels of technology will make significant inroads in academics allowing for customized instruction, data mining of student histories to enable pinpoint diagnostics and remediation or accelerated achievement opportunities. Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners. More to come on Gen Z…stay tuned.

Half of Millennial Christians Say It’s Wrong to Evangelize - Kate Shellnutt

Millennials used to be the group that churches and ministries were angling to evangelize. Now, all grown up and poised to overtake Baby Boomers as the largest generation, they’re the ones doing the evangelizing.

But new research from Barna Group and the creators of the Alpha course offers some disappointing news regarding the 20-somethings and 30-somethings now on deck to carry on the faith: nearly half (47%) of practicing Christian millennials—churchgoers who consider religion an important part of their lives—believe that evangelism is wrong.At least they should be.

They’re more than twice as likely as their parents and grandparents—Boomers and Elders, respectively—to say that it’s “wrong to share one’s personal beliefs with someone of a different faith in hopes that they will one day share the same faith.”

While this statistic could easily bolster stereotypes of a lazy, distracted, and increasingly unaffiliated generation, the minority of millennials who have stayed active in their churches also show higher markers of commitment in other areas, as well as a savvier sense of the religious pluralism and diversity they were raised around.

The recent Barna release found that, despite the reticence around the practice, millennials consider themselves good evangelists and still see themselves as representatives for their faith.

Nearly all practicing Christian millennials (96%) said witnessing for Jesus is part of being a Christian, and they were more likely than any other generation to say they were gifted at sharing their faith (73%).

And Barna previously found that millennials who identify as born-again were the most likely age group to share their faith—and that their evangelism habits were growing while other generations’ were dropping. In 2013, two-thirds of millennials said they had presented the gospel to someone within the past year, compared to half of born-again Christians in general.

Additionally, practicing Christian millennials have the strongest beliefs in the Bible and read it more than any other generation: 87 percent do so multiple times a week, according to a 2016 Barna survey on behalf of the American Bible Society (ABS).

So what’s behind their beliefs that evangelism is “wrong”?

Barna president David Kinnaman points to the rising cultural expectation against judging personal choices. Practicing Christian millennials were twice as likely as Gen X and four times as likely as Boomers and Elders to agree with the statement, “If someone disagrees with you, it means they’re judging you.”

“Cultivating deep, steady, resilient Christian conviction is difficult in a world of ‘you do you’ and ‘don’t criticize anyone’s life choices’ and emotivism, the feelings-first priority that our culture makes a way of life,” Kinnaman said. “As much as ever, evangelism isn’t just about saving the unsaved, but reminding ourselves that this stuff matters, that the Bible is trustworthy, and that Jesus changes everything.”

Several evangelicals’ reactions to the Barna release pointed to the need for better Christian formation for younger churchgoers.

“I’m a Millennial, and this is pure evidence of the failure of the church to prepare youths to understand faith/speak out,” tweeted author Billy Hallowell. “Beyond that, it’s also a result of the cultural crisis of secularism bombarding us at every turn.”

“You can’t pin the belief that evangelism is wrong on Facebook, distraction, disenchantment, or recession,” wrote Samuel James, a writer at First Things, on Twitter. “The data here strongly suggests that Christian millennials are being catechized by their colleges, not churches.”

In her book Reciprocal Church, Sharon Galgay Ketcham, a practical theologian at Gordon College, challenged Christian elders to give younger generations a chance to actively engage their faith in the church context rather than receive the traditions “passed on” to them. Two-thirds of churchgoing Christians will stop attending at some point in the years after turning 18—some returning regularly, some occasionally, and some not at all.

The rise of the religiously unaffiliated “nones,” now roughly a quarter of the population, has taken away the expectation for younger generations to identify as Christian just for the sake of it. Without the pull of “cultural Christianity,” leaders see the millennials who do stay involved in their churches as particularly committed and faithful.

“Though the Christian population of this generation is likely no higher than 15 percent, these young people may well turn the world upside down with their commitments and causes,” wrote LifeWay Christian Resources CEO Thom S. Rainer and son Jess R. Rainer in their book, The Millennials. “Millennial Christians are not content with business-as-usual churches. To the contrary, they will connect with churches on if those churches are wiling to sell out for the sake of the gospel.”

Millennial leaders have begun assuming the mantle at major churches and ministries. More than two dozen millennials now hold senior pastor positions at congregations with more than 1,000 attendees, with some megachurch pastors as young as 32, according to Leadership Network.

But evangelism remains a sticking point among a 21st-century crowd which sees tent revivals and tracts as a thing of the past. “Evangelism is often presented as an old school, out-of-style idea with little value or relevance in our fast-paced, urban world,” wrote Hannah Gronowski, the founder and director of Generation Distinct, for The Exchange last year.

Younger folks are tempted to believe instead, “if we just live good enough lives, we can forgo the conversation entirely, and people around us will almost magically come to know Jesus through our good actions and selfless character,” she said. “This style of evangelism is becoming more and more prevalent in a culture constantly looking for the fast track and simple fix.”